◼︎ HIGHLIGHT / PREMIUM KNITS

Premium Knits is about bringing a luxury knitwear feeling into modern merchandise.

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The Countryside Collection
The Countryside Collection / Resort SS 27 ↗

Countryside is inspired by rural landscapes, stable life and classic outdoor dressing. Natural colors, denim, western details and heritage styling create a grounded collection with an authentic country feeling.
Product News
Product News / Sport 2027 ↗

Introducing three fresh additions to the assortment.Designed to give teams, brands and retail partners more flexibility, these items expand the range with new fits, finishes and design possibilities.
Tonal
Tonal / Sport 2027 ↗

Tonal is about creating team merchandise with a quieter, more refined expression.Not every supporter product needs to be loud. Some pieces feel stronger because they are subtle, premium and carefully...
The Coastal Collection
The Coastal Collection / Resort SS 27 ↗

Coastal is inspired by seaside living, harbour towns and summer escapes. Nautical colors, relaxed silhouettes, bold destination graphics and tote bags create a fresh collection with a clear maritime identity.
Premium Knits
Premium Knits / Sport 2027 ↗

Premium Knits is about bringing a luxury knitwear feeling into modern merchandise.Built around soft textures, natural warmth and carefully selected materials, the collection moves beyond classic supporter product and into...
Aston Villa Street Edit
Aston Villa Street Edit / Sport 2027 ↗

Aston Villa Street Edit brings club identity into everyday Birmingham style.Built around bold graphics, club colors and a relaxed streetwear attitude, the collection moves beyond classic matchday merchandise and into...
World Cup Ready
World Cup Ready / News ↗

The World Cup is coming to our backyard, and we wanted to create something worthy of the moment. Introducing the Mexico collection, designed exclusively for the 2026 World Cup tournament....
Gais
Gais / Football ↗

GAIS was founded in 1894 in Gothenburg. Known as Atleterna and Makrillarna, the club's identity is built on authenticity, pride, and tradition.
Lech Poznań
Lech Poznań / Football ↗

With Lech Poznań we began with strategy, not sketches. By analyzing their position in the Polish market and the global recognition of the Poznań celebration, we built the collection around...
Santa Claus Office
Santa Claus Office / Resort ↗

At the Arctic Circle in Rovaniemi, Santa Claus Office welcomes visitors every day of the year. In a compact retail space, merchandise needs to be both emotional and commercially sharp.
Tim Bergling Foundation
Tim Bergling Foundation / Music ↗

In close collaboration with the Tim Bergling Foundation, we partnered on the development and production of the Youth Collection – For a Better Day: a limited drop created together with...
Football Meets Fashion
Football Meets Fashion / News ↗

In 2022, the iconic Salk Institute in La Jolla hosted Louis Vuitton’s 2023 Cruise collection. On February 7, 2026, the same landmark became the stage for San Diego FC’s “Unprecedented...
Milwaukee Bucks
Milwaukee Bucks / Basketball ↗

The Bucks were looking for a partner who could deliver fashion-forward, high-quality product at the right price point for their fans, while helping translate their identity into a true lifestyle...
Timrå IK Player Collection
TIMRÅ IK / HOCKEY ↗

For Jeremy Boyce, hockey is more than the game itself, it’s about identity, hard work, and staying true to who you are.
Real Madrid
Real Madrid / Football ↗

Elevated essentials created in collaboration with one of the most iconic football institutions in the world, designed for a truly global community.
Blue Mountain
Blue Mountain / Resort ↗

Blue Mountain partnered with us to design and launch their first-ever private-label collection.
Aston Villa - The Villan Collection
Aston Villa / Football ↗

To celebrate one of the most iconic symbols in Aston Villa history, we developed The Villan Collection, a lifestyle range inspired by the club's historic "Villa Villan" character and the...
Merch Trends Shaping 2026
Merch Trends Shaping 2026 / Inspiration ↗

Due to our extensive reach across the worlds of sport and fashion — and our constant drive to stay ahead of the curve — we’re focused on the key merch...
A New Standard in Knitwear
A New Standard in Knitwear / News ↗

This season, our knitwear programme moves forward, sharper, more refined, and unmistakably premium. Following the success of our knitted essentials, we introduce a new chapter defined by exclusivity and material...
Avicii Levels
Avicii / Music ↗

To celebrate the 10-year anniversary of Avicii’s Levels, we designed and produced a limited-edition capsule collection in collaboration with Levels.
Tim Bergling Foundation x Non Violence
Tim Bergling Foundation / Music ↗

Tim Bergling Foundation x The Non-Violence collection is a limited-edition collaboration that combines premium streetwear with a powerful purpose — inspiring peace, promoting mental health, and helping prevent violence among...
Avicii Tribute Jacket
Avicii / Music ↗

The Crowning of Prince Liam – Tribute Jacket was created to capture one of the most defining and unconventional moments in Avicii’s career, his 2016 road trip across the United...
Moon&Stars
Moon&Stars / Music ↗

Moon&Stars Festival is defined by luxury, atmosphere, and a carefully curated music experience, and their merchandise needed to reflect the same standard.
Newcastle United
Newcastle United / Football ↗

Newcastle United was looking for something their previous partners couldn’t provide,  stronger storytelling, fresher ideas, and a creative partner who could truly elevate their retail vision. 
Aston Villa
Aston Villa / Football ↗

We took the creative lead from day one and delivered the full SDS experience — bold ideas, elevated craftsmanship, and a fresh direction for Aston Villa’s merchandise.
Chicago Bulls
CHICAGO BULLS / BASKETBALL ↗

The Chicago Bulls are a progressive retail partner, consistently pushing the boundaries between fashion and fan wear. 
Pernod Ricard
Pernod Ricard / Beverages ↗

Sometimes timing changes everything. Pernod Ricard initially reached out for a small Jameson scarf order, but when we met and presented our range and pricing, the scope quickly expanded. 
Strolz
Strolz / Resort ↗

Seen as one of Europe’s leading retailers, Strolz in Lech delivers a truly distinctive shopping experience paired with world-class merchandise. With an uncompromising focus on detail and quality, the presentation...
ST LOUIS CITY SC
ST LOUIS CITY SC / FOOTBALL ↗

St. Louis City SC came to us with a clear mission for their Ravioli Boyz collection: create a fully custom private-label capsule that felt as fun and flavorful as the...
GAIS
GAIS / FOOTBALL ↗

GAIS wanted a partner who could handle every aspect of merchandise — design, web shop, logistics, and support — allowing the club to focus on its core business.
Cleveland Cavaliers
Cleveland Cavaliers / Basketball ↗

The Cleveland Cavaliers retail team has spent the past few years shaping their own private label—an initiative built to strengthen brand equity and create product that feels rooted in the...
AFC Bournemouth
AFC Bournemouth / FOOTBALL ↗

When we started developing a new concept for AFC Bournemouth, one idea immediately felt too good to ignore: The Cherries. Their iconic nickname became the creative foundation for a collection...
KC Current
KC Current / FOOTBALL ↗

KC Current came to us with a major challenge — developing a full, premium merchandise range for their brand-new in-stadium retail store. 
Oxford United
Oxford United / FOOTBALL ↗

Oxford United has been with us since 2018, drawn to our ability to deliver true customisation and consistently high-quality products and applications. Together, we’ve built something more than a collection...
Frölunda HC
Frölunda HC / Hockey ↗

When Frölunda HC wanted to do something completely different they turned to us. They knew we could push boundaries, create personality-driven design, and build products that feel genuinely unique.
Bæjarins Beztu Pylsur
Bæjarins Beztu Pylsur / Food ↗

Bæjarins Beztu Pylsur isn’t just a food stand — it’s an Icelandic landmark. Loved by locals, queued by tourists, and photographed by the world, the brand carries a cultural weight...
Detroit Red Wings
Detroit Red Wings / Hockey ↗

When the Detroit Red Wings set out to celebrate their 100-year anniversary, they weren’t looking for a typical merchandise drop — they wanted to launch a new chapter. 
Orlando City SC
ORLANDO CITY SC / FOOTBALL ↗

When Orlando City SC wanted to create something special for their captain, they knew it had to be more than just another player tee. 
Hockenheimring / Racing
Hockenheimring / Racing ↗

Since 2023, Hockenheimring has been accelerating with Sport Design Sweden — driven by standout design, premium craftsmanship and a partnership built on trust. This is Hockenheimring, reimagined through design. A...
Roger Dunn
ROGER DUNN / GOLF ↗

Roger Dunn set out to elevate their retail identity by exploring private label and expanding into cut-and-sew product that could match the quality of their overall offering.
Lofsdalen
LOFSDALEN / RESORT ↗

Our partner at Sportshopen in Lofsdalen has understood the value of merchandise for more than a decade. Since 2014, they’ve seen how the right products can strengthen their brand, deepen...
Serfaus
Serfaus / Resort ↗

As a family-owned business, Patscheider Sport has been driving innovation in mountain sports in the Serfaus–Fiss–Ladis region for over 70 years. Now led by the third generation, the store delivers...
Balaton Park Circuit
Balaton Park Circuit / Racing ↗

Balaton Park Circuit needed a merchandise partner capable of delivering elevated quality and high-end applications, something that matched the sophistication of their world-class racing environment.
Yellowstone Club
Yellowstone Club / Resort ↗

Yellowstone Club is known for its world-class slope experience, refined lifestyle, and a retail environment filled with top-tier skiwear and premium apparel. 
Portland TImbers
PORTLAND TIMBERS / FOOTBALL ↗

When the Portland Timbers set out to celebrate their 50th anniversary, they wanted a merchandise collection that carried the same emotion and nostalgia as their commemorative kit — without simply...
St. Moritz
St. Moritz / Resort ↗

Ski Service Corvatsch is a family-owned business and one of Switzerland’s leading retailers. With multiple locations across the Engadine region, it offers everything needed for an active lifestyle, alongside a...
Mohrenbräu
Mohrenbräu / Beverages ↗

When Mohrenbräu’s Head of Sales discovered our products in an Austrian ski resort, he saw exactly what his brand was missing: premium merchandise with real identity. They wanted more than...
Sirius Gränslös Fotboll
Sirius Gränslös Fotboll / Football ↗

When IK Sirius launched the Gränslös Fotboll collection, it was more than a merchandise drop, it was an extension of the club’s social initiative focused on inclusion, safety, and opportunity...
Vintage Washed Caps
Vintage Washed Caps / News ↗

By popular demand — vintage washed caps are finally here. Inspired by current trends and client requests, we’ve introduced vintage washed caps. The most popular choices are the Dad Cap...
The Leisure Collection
The Leisure Collection / Resort SS 27 ↗

Leisure brings a relaxed, sun-faded mood to casual dressing. Soft colors,easy layers and subtle graphic details create a light collection made for weekend escapes and effortless everyday wear.
The Countryside Collection
The Countryside Collection / Resort SS 27 ↗

Countryside is inspired by rural landscapes, stable life and classic outdoor dressing. Natural colors, denim, western details and heritage styling create a grounded collection with an authentic country feeling.
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