St Louis City x Old Vienna

◼︎St Louis City SC / Football

Some collaborations only make sense in one city. This is one of them.

For St. Louis CITY SC's biggest rivalry match of the season against Sporting Kansas City, we partnered with iconic local snack brand Old Vienna to create a collection inspired by the city's legendary Red Hot Riplets. The collaboration became the centerpiece of "Red Hot Rivalry Night", celebrating two hometown favorites with a collection built on local pride, bold flavor, and unmistakable St. Louis identity.

The graphics take direct inspiration from the instantly recognizable Red Hot Riplets packaging, translating its vibrant typography, colors, and playful attitude into premium lifestyle apparel. The collection includes a relaxed long sleeve tee, heavyweight t-shirt, crewneck, and corduroy golfer cap, featuring custom details such as woven labels, embroidery, corduroy appliqué, and references to St. Louis landmarks throughout the designs.

More than a merchandise collection, it became a celebration of local culture, bringing together football, food, and community through a collaboration that could only happen in St. Louis.
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