Santa Claus Office

◼︎Santa Claus Office / Resort

At the Arctic Circle in Rovaniemi, Santa Claus Office welcomes visitors every day of the year. In a compact retail space, merchandise needs to be both emotional and commercially sharp.

Over several years of collaboration, we have grown into Santa Claus Office's main textile partner. As the assortment expanded, the store became visually busy. Together, we are shifting from multiple standalone designs to structured collections, easier to display, easier to shop, and stronger in impact.

Not every product becomes a long-term winner. We continuously evaluate performance, scale what works, and refine the assortment to maximize sell-through and margin.

With clear storytelling, thoughtful detailing, and a close working relationship, the collection continues to grow, season after season.

For a couple of years one standout concept has been the graphic map of Santa Claus Village, highlighting Santa Claus Office at its heart. The design quickly became a bestseller and now we are developing that design to tell their story even better.

"What we really appreciate about working with Sport Design Sweden is the smooth communication and the really easy-going collaboration."

– Minttu Kariniemi-Aula, Head Elf at Santa Claus Office

Contact managing sales rep ↗
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