Belfast Giants

Some things belong in the stands every season: the scarf, the hockey beanie, the cap pulled low. For the Belfast Giants 2026-27 Season Collection, we kept every one of them and pushed the range somewhere new.

◼︎ Belfast Giants / Hockey

This season rewinds to the 1990s, moving between two moods. One stays close to home in navy, teal and gold, with bold block lettering, striped knits and oversized logos straight from a vintage fan shop. The other goes all black, with the energy of nineties streetwear: a varsity jacket loaded with patches, baseball piping, monograms and illustrated graphics.

Throughout, we mixed the primary logo with the secondary mark, wordmarks and silhouettes. Loud in places, quiet in others, and never too serious.

The result is one collection with real range, from matchday tradition to everyday attitude, giving every Giants fan their own way to wear the team.

“Sports Design Sweden has been our go-to supplier for many years, and they never disappoint. Their product quality is excellent, and their customer service is first class. Our relationship has gone from strength to strength, adding more teams to the roster. We look forward to continuing our partnership for many years to come.”

- Chris Murray, Retail and License Manager National Merchandise

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