Avicii Levels

◼︎ Avicii / Music

To celebrate the 10-year anniversary of Avicii’s Levels, we designed and produced a limited-edition capsule collection in collaboration with Levels.

The collection included a cap, hoodie, and t-shirt, strictly limited to 126 pieces — a tribute to the track’s BPM. The campaign was shot at the original Levels artwork location, creating a direct visual link to the song’s legacy.

Driven by strong storytelling and attention to detail, the entire collection sold out within just a few hours, proving the lasting cultural impact of the music and the power of a focused, narrative-led release.

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