The goal was to expand beyond game-day apparel and create pieces that resonate with a broader, more diverse fan culture.

We developed the collection by introducing multiple aesthetics and silhouettes, using sell-through to identify what resonated most. The final direction focused on elevated, versatile garments designed to work both in the arena and in everyday life. Premium details—such as high-end embroidery, a sublimated star-pattern lining, and a leather basketball patch stitched into the shoulder—added depth and authenticity to the story.

The collection strengthened the brand by offering something new and unexpected. Standout styles like the Rugger and Half Zip drove strong engagement, with fans responding especially well to the level of detail and the leather basketball badge as a refined nod to the game.