Hockenheimring / Racing

Since 2023, Hockenheimring has been accelerating with Sport Design Sweden — driven by standout design, premium craftsmanship and a partnership built on trust. This is Hockenheimring, reimagined through design. A collection built for speed — and built to last.

◼︎ Hockenheimring / Racing

Together, we’ve distilled the pure racing feeling into a modern merchandise line that finally matches the energy of the track. The collaboration has been seamless.

Hockenheimring backed our creative direction, trusts our process, and lets us push the boundaries of what motorsport merchandise can be.

The team sums it up perfectly:
“Working closely together, we have created a Hockenheimring collection that combines high-quality materials, precise workmanship, and a clear, sporty aesthetic—authentic, modern, and directly inspired by the unique character of the race track.”

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