AFC Bournemouth

When we started developing a new concept for AFC Bournemouth, one idea immediately felt too good to ignore: The Cherries. Their iconic nickname became the creative foundation for a collection that blends playful identity with premium execution.

◼︎ AFC Bournemouth / FOOTBALL

We explored how cherries could be woven naturally into the club’s visual language — not as a novelty, but as a refined storytelling detail. Working closely with the club, we shaped a design direction where subtle cherry motifs, clean graphics, and elevated applications created a fresh, distinctive look.

To top it off, the club produced standout marketing material — including a beautifully executed launch video — giving the collection the premium stage it deserves.

The Premium Cherries Collection is a perfect example of how a simple idea, handled with care and creativity, turned into something truly memorable for fans.

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