Gnaget Essentials is a shared collection for AIK Fotboll and AIK Hockey, built on that common ground. The brief was a clean, wearable release of the pieces every AIK supporter needs, whichever team they are heading out to see.

We kept the garments classic and let the details tell the story. Across the chest, a row of embroidered icons sums up the matchday ritual: a football, the train to the arena, a hot dog, the black and yellow scarf, crossed hockey sticks, a drink in the stands and a sun. Below them, “Gnaget Essentials” is embroidered in black. The name comes from the club’s own nickname, and supporters will know it right away.