More than a kit launch, the evening was a cultural statement. Athletes, artists, and the local creative community gathered to unveil the 2026 Community Kit, new season merchandise, one-of-one pieces from San Diego creatives, and the Tafari World x SDFC collaboration with Adidas. Presented as a fashion show, the collection was positioned not just as teamwear, but as design.

No MLS club has pushed the intersection of sport and fashion this far. By bringing football into a globally recognized architectural and fashion setting, San Diego FC signaled a new direction for how clubs can operate at the crossroads of performance and culture.

Sport Design Sweden showcased five styles as part of the runway presentation, elevating performance heritage through contemporary design.