Aston Villa

We took the creative lead from day one and delivered the full SDS experience — bold ideas, elevated craftsmanship, and a fresh direction for Aston Villa’s merchandise.

◼︎ Aston Villa / Football

The first capsules introduced relaxed and oversized silhouettes, bringing a modern premium feel to their assortment. For the graphics, we went all-in: isolating the lion from their detailed crest and letting it stand alone as a powerful hero motif. Paired with “Villans” detailing, the collection tapped straight into identity and pride.

The result was a distinctive, elevated capsule that strengthened the Aston Villa brand and gave them something truly unique in the football retail space.
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