ST LOUIS CITY SC

◼︎ST LOUIS CITY SC / FOOTBALL

St. Louis City SC came to us with a clear mission for their Ravioli Boyz collection: create a fully custom private-label capsule that felt as fun and flavorful as the collaboration itself.

Partnering with a beloved local chip brand, the club wanted every detail — from the garments to the trims — to reflect the quirky, loyal, community-driven spirit behind the project.

To do that, they needed complete creative freedom and elevated production capability. Everything was custom-built: hangtags, neck labels, woven hip labels, and silhouettes that allowed the story to shine.

We leaned into premium embellishment techniques, including a corduroy embroidery designed to mimic the rippled texture of a potato chip—one of the collection’s signature storytelling elements.

With this being the second year they trusted us with a fully custom private-label project, St. Louis City SC gave our design team near-total creative freedom.

They shared a moodboard to set the tone, but ultimately wanted to see our interpretation of how the club and the local chip brand could visually intertwine.

The result was a collection that felt bold, humorous, and unmistakably St. Louis—merchandise that celebrated two fan-favorite local identities while showcasing premium craft and thoughtful design. A perfect blend of character, culture, and craftsmanship.
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