This collection uses tonal palettes, pattern embroidery and understated detailing to create a more elevated take on club identity. For AIK and Chicago Blackhawks, the team connection is built into the texture and craft of the product rather than placed front and centre.

The result is merchandise with a “members only” feeling: confident, discreet and designed for those who recognise the details. Tonal lets supporters carry their club identity in a more sophisticated way.

A Tonal product is not about shouting loyalty. It is about wearing it with quiet confidence.