Sport Design Sweden AB (“Sport Design Sweden”, “we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the EU General Data Protection Regulation (GDPR).
By using our website or submitting personal information, you acknowledge that you have read and understood this Privacy Policy.
◼︎ 01 data controller
Sport Design Sweden AB
Organisation number: 556562-6263
Address:
Sport Design Sweden AB
Textilgatan 46
120 30 Stockholm
Sweden
Email: info@sportdesignsweden.se
◼︎ 02 What Personal Data We Collect
We may collect and process the following categories of personal data:
a) Data you provide to us
• Name
• Email address
• Phone number
• Any information submitted via forms (e.g., contact forms, newsletter signups)
b) Automatically collected data (via cookies and analytics tools)
• IP address
• Browser type and device information
• Pages viewed and time spent on site
• Geographic location (approximate)
• Demographic information (age, gender, interests — aggregated and anonymized where possible)
• Session data (navigation, clicks, transactions)
c) Order-related information (if applicable)
If you place purchases through our site (present or future), we may also collect:
• Address
• Payment confirmation details
• Delivery information
◼︎ 03 Legal Bases for Processing
Sport Design Sweden processes personal data under the following lawful bases:
a) Consent (Article 6.1(a))
When you:
• Subscribe to our newsletter
• Accept cookies
• Submit forms voluntarily
b) Contractual necessity (Article 6.1(b))
When we:
• Process your information to fulfil an order
• Manage payments and deliveries
c) Legitimate interest (Article 6.1(f))
When we:
• Improve our website and user experience
• Prevent fraud or misuse
• Conduct basic analytics for business development
We always balance our legitimate interests against your rights and freedoms.
◼︎ 04 How We Use Your Personal Data
We use your data for the following purposes:
• To provide, operate, and improve our website
• To communicate with you (e.g., support inquiries)
• To send newsletters and marketing (only with your consent)
• To analyze website traffic and performance
• To process orders and manage deliveries (if applicable)
• To maintain security and prevent misuse
We do not sell or share your personal data with third parties for their own marketing purposes.
◼︎ 05 Cookies & Tracking Technologies
We use first-party and third-party cookies for:
• Website functionality
• Analytics and performance measurement
• Preferences and personalization
• Advertising and retargeting (only if you consent)
For details, see our Cookie Policy.
You can withdraw cookie consent at any time and adjust browser settings to block or delete cookies.
◼︎ 06 Third-Party Processors
We may share personal data with trusted third parties who process data on our behalf. These may include:
• Website hosting providers
• Analytics services (e.g., Google Analytics)
• Email/newsletter platforms
• Shipping partners (for deliveries)
• Payment processors (if orders are processed)
These processors only receive the data necessary to perform their services and are contractually restricted from using it for any other purpose.
◼︎ 07 Data Transfers Outside the EU/EEA
Some of our service providers may be located outside the EU/EEA.
In such cases, we ensure appropriate safeguards such as:
• EU Commission adequacy decisions
• Standard Contractual Clauses (SCCs)
• Additional technical and organizational measures
◼︎ 08 Data Retention
We retain personal data only as long as necessary for the purposes it was collected:
• Newsletter data: until you unsubscribe
• Contact form data: up to 24 months
• Cookie data: as defined in our cookie policy
• Order data: up to 7 years (legal accounting requirement)
When data is no longer needed, we delete or anonymize it securely.
◼︎ 09 Your Rights Under GDPR
You have the following rights regarding your personal data:
Right to Access
Request a copy of the personal data we hold about you.
Right to Rectification
Have incorrect or incomplete data corrected.
Right to Erasure ("Right to be Forgotten")
Request deletion of your personal data in certain circumstances.
Right to Restrict Processing
Right to Data Portability
Right to Object
You may object to processing based on legitimate interest or direct marketing.
Right to Withdraw Consent
You can withdraw consent at any time (e.g., newsletter opt-out).
Right to Lodge a Complaint
You may contact the Swedish Authority for Privacy Protection (IMY):
https://www.imy.se/
To exercise any of these rights, contact us at:
info@sportdesignsweden.se
◼︎ 10 Security Measures
We implement technical and organizational measures, including:
• Data encryption
• Access controls
• Secure hosting environments
• Regular security assessments
While no system is completely secure, we take data protection seriously and follow industry best practices.
◼︎ 11 Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.
◼︎ 12 Contact Us
For questions about this Privacy Policy or your personal data, contact:
Sport Design Sweden AB
Textilgatan 46
120 30 Stockholm
Sweden
Email: info@sportdesignsweden.se
