Chicago Bulls

The Chicago Bulls are a progressive retail partner, consistently pushing the boundaries between fashion and fan wear. 

◼︎ CHICAGO BULLS / BASKETBALL

The Lyrical Lemonade collection, designed together with the Bulls’ in-house team, sold out within hours of launch. Demand continued on the aftermarket, with hoodies reselling for up to five times retail—quickly becoming one of the most iconic Bulls pieces to date.

Our collaboration with Don C expanded the Bulls’ 1966 private label, adding strong streetwear credibility. Don C led the creative direction while we executed the collection, delivering strong sell-through, premium retail pricing, and record-high retail margins for the club.
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