Lech Poznań

◼︎Lech Poznań / Football

With Lech Poznań we began with strategy, not sketches. By analyzing their position in the Polish market and the global recognition of the Poznań celebration, we built the collection around one powerful idea, translating the energy, unity, and rhythm of that moment into product.

We developed a cohesive concept with a modern, sporty aesthetic. Every piece belonged to the same story. The result was an 11 piece collection with strong identity, a clear sign of concept fit.

Premium fabrics, detailed embroidery, clean finishing, and distinct elements like the hip label and cursive typography elevated the execution. The result is a concept-driven collection that strengthens the club’s premium positioning in the Polish market, delivered through a smooth and focused collaboration.
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