Sirius Gränslös Fotboll

When IK Sirius launched the Gränslös Fotboll collection, it was more than a merchandise drop, it was an extension of the club’s social initiative focused on inclusion, safety, and opportunity for young people in Uppsala.

◼︎ Sirius Gränslös Fotboll / Football

Together with Sirius, we brought the mission into the design process. During Night Football sessions, participants were invited to create concepts for an official Sirius collection. Two winning ideas — created by Musse and Ibrahim — were selected and developed into a limited capsule of hoodies, t-shirts, and caps, refined in close collaboration with our team.

The result is a collection rooted in authentic youth expression and real community involvement — a tangible example of how football can create impact beyond the pitch, and how purpose can be translated into product.

Photo: Samuel Bernström
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