To create a Spring/Summer collection that resonates across generations, we developed three distinct design directions. One focused on premium club merchandise with elevated quality and refined applications. Another explored a more streetwear-driven expression, celebrating the character of Gårda and Gothenburg through pride, humor, and understated confidence. The third offered clean, versatile lifestyle pieces designed to fit naturally into everyday life.

The collection was developed in close collaboration with GAIS supporter and creative Jesper Lindgren, whose passion for the club helped ensure every detail captured the right feeling. His contribution was invaluable throughout the process and made the collaboration both inspiring and enjoyable.

Together, the collection reflects the values that define GAIS: Style, Class & Tradition.