Sport Design Sweden

Even though retailers all over the world are selling our merchandise weʼre not surprised if youʼve never heard of us. You see, weʼre not trying to build our own brand. Weʼre all about building yours.

With high quality products and great Scandinavian design, we wanna let people express themselves in style and give them a way to tell the world what theyʼre passionate about. In other words – you.

Through custom made collections we turn your fans into loyal brand ambassadors. We know it sounds a bit cheesy, but we truly believe that great memories deserve great merchandise.
Donʼt you?

We've delivered goods to




Sport Clubs




Items produced since 2013

A long time ago in a galaxy far, far away…

It all started in 2007 when our founders, Niclaes Wijk and Johan Skogh, came up with the idea to sell basic apparel to sport clubs and winter destinations in Sweden and make the products unique by adding great design. Since then, we have expanded into new markets and successfully built a team with a strong collective knowledge and experience in design, sales, projection and logistics, which has helped fuel our rapid growth.

Today, Sport Design Sweden consists of more than 30 employees between our offices in Stockholm, Denver and Oskarshamn. Our production office in Qingdao, China, employs another seven. So far, we have delivered products to more than 500 clients from over 30 countries all over the globe–from Russia to North America and even Australia.

We strive to keep our design and product range up-to-date by constantly looking for new inspiration, and we keep a close eye on trends in the fashion world. All sales are made by our dedicated and hard-working project managers who travel far and wide to meet with our clients, both old and new, and they are always on the lookout for new prospects.

Sport Design Sweden’s main concept and focus has always been clear: to deliver great merchandise collections to sport clubs, summer and winter destinations and events. Our goal is to be the best in the world, and we hope you want to be a part of the journey.